Business Meeting #16

The formation of the Renewable Energy Alliance highlighted this recent period. At this time, REA has nine official members at this time and is actively seeking members who are actively supportive of electric industry restructuring and who are active in marketing renewable energy resources. This group has been active in restructuring proceedings in Pennsylvania, Massachusetts, and California and expects to participate in proceedings in other states at strategic times. The REA's primary "targets" with these efforts are the market rules, disclosure requirements, renewables incentives policies, and advertising rules. REA is preparing Green Marketing Principles and Disclosure Principles for distribution to stakeholders later this summer.

REA has begun a dialog with AWEA to develop a strong rapport between these two natural allies. Michael Tennis addressed the AWEA Board at Windpower'98 to begin this dialog. His primary points were that the types of transactions and the business relationships between the wind industry and  Green Marketers are likely to be very different from those familiar relationships with regulated utilities. For example, wind developers through the relationship building they do to obtain approvals for a wind project gain something of value to marketers and, by working together, could enhance both the prospects and size of the wind project as well as the market share of the green marketers.

Green marketers also have a critical interest in the way policy mechanisms to support renewables, like systems benefit charges or portfolio standards are implemented. In particular, green marketers are interested in helping develop policy measures that complement and are complemented by green marketing. 

REA Members - 6/98

• AllEnergy Marketing Company
• Edison Enterprises
• Edison Source
• Enron Corp.
• Enron Energy Services
• Foresight Energy Company
• Green Mountain Energy Resources
• PacifiCorp
• PG&E Energy Services